How SEO Can Help Your Business Grow
It doesn't matter whether you're an international business guru or are just taking your first steps in the business world, one fact is true for all of us: we depend on our customers for business success. That means that reaching and keeping new customers is integral. Without them, businesses fail.
The importance of attracting new customers is easy to say, but harder to do. There are many different tactics you can take: special sales, flyers, a robust social media presence and, of course, a fully optimised website that customers will find easy to navigate and want to spend time on.
SEO is so much more than just a buzzword: in fact, its list of benefits might blow your mind! Search engine optimisation will help your website to appear more prominently in search engine listings, attracting new and relevant customers to your site. It will also ensure that, when they arrive on your website, they have fun, interesting, and relevant content that they actually want to engage with. Sounds good, right? And it's not as hard as you think!
Here are just some of the ways that harnessing the power of SEO can help your business grow:
SEO Boosts Your Search Ranking
When new customers are looking for a product without a specific brand in mind, they will type what they're looking for into their preferred search engine (usually google). If your website contains these words (known as keywords) in a logical order then your site will be flagged and listed in the search results that are delivered.
If your site doesn't appear at the top of this list of search results then you are unlikely to secure new customers, or increased website traffic, from search engines. That is why search engine optimisation is so important: it boosts your search ranking ensures your company's site will pop up again and again during potential customer's seach. This is great news for both website footfall, conversions, and general brand awareness.
SEO Keeps Customers On The Page For Longer
Optimised content makes each web page more appealing and that, in turn, will keep the reader on the page. They may even enjoy the article that they're reading so much that they click on to read another article before this interest converts to a sale. The information you present should be clear, informative, fun, and easy to read.
This is important, because the longer users stay on the page, the higher that page will rise in the search engine results page: and the higher your page is ranked, the more click throughs, and therefore potential customers, you will receive.
They key is to think about the kind of content your customers will want to read, and then optimise that content to ensure it is easy to find. The quality of the content should do the rest!
SEO Traffic is More Likely to Convert
It's great that SEO drives more traffic to your website, and that those customers like your articles, but that doesn't lead to more sales, right? Wrong, actually! SEO traffic is much more likely to convert to sales.
The reasons for this are relatively straightforward. When someone type a search term into a search engine, they are already looking for something specific. They know what they need, and have already made the decision to buy. If your SEO leads them to your website, and the products you offer matches that search term, then the pathway from search to purchases is clear. This also means that your cost per aquisition is lower: great news if you're spending a small fortune on adwords to keep you at the top of those search listings each month.
Et voila! Your SEO investment has worked smoothly and lead to a conversion.
SEO Offers Credibility to Your Customers
Credibility is key. If your customers and potential customers don't trust you and feel that you're a credible brand then they won't keep coming back and, ultimately, your business will fail.
User experience and SEO working together will ensure that your website is trusted not only by the end user, but also by Google. This is key to ranking highly and to driving those all-important conversions. It's important to note that this credibility and authority doesn't come easy: you will need to have a clean and easy to navigate website, offer valuable and entertaining or informative content, and a great product.
SEO isn't a one-size-fits-all solution, but it is a great tool for business growth, and could become an integral part of your lead generation strategy.
If you're looking to optimise your content, add a blog to your website, or improve the searchability of your website altogether, get in touch! We love talking about the benefits of optimised content, and would love to discuss how this could be applied to your brand.