Five Reasons to Hire a Copywriter
We all know how to read and write, right? So why, exactly, do we need to hire a copywriter to put together a few sentences for our website? It's a question that we're asked a lot, so we thought it would make the perfect topic for a blog post. Here are five reasons your business would benefit from paying good money to hire a copywriter:
1. To Harness a Huge Skillset
Copywriters do so much more than just write copy. They bring a huge skillset to their clients armoury, including the ability to offer full content management services and taking control of social media channels. Copywriters also offer nuanced copy that can persuade a wide range of different audiences, a genuine flair for working with language, and a borderline obsession with spelling and grammar. When you hire a copywriter you are hiring someone who will really care about your copy, and will work hard to craft it, shape it, and polish it to perfection.
2. To Promote a New Business
If you're starting a new business or launching a new brand then now is the perfect time to hire a copywriter. Your website is your shop window, and it will tell everyone what they need to know about your business in seconds. Hiring a web design company is often the first job for many new business owners, and for good reason. But whilst many new business owners will focus on their web design and visual design considerations, the language you use for your brand is also vital. Hiring a copywriter will help you to get that right from the very beginning and set your business apart from your competitors.
3. To Drive Traffic to Your Website
It's true that anyone can create copy. But not anyone can create SEO optimised engaging copy designed to drive traffic to your website and lead to increased conversions. Whether your website content needs a refresh or you want to add a blog to your site to ensure that you're continually offering extra information and value to your customers, only an experienced copywriter can ensure the words on your pages lead to extra money in your bank account.
4.To Offer Consistency Across All of Your Media Channels
Consistency is key for effective communication. You need to find your brand's tone of voice and stick to it. A good copywriter can help you to identify the right voice for your brand or product and apply it to all of your media channels. From informative articles to entertaining blog pieces and punchy social media posts, a copywriter will help you ensure that all of these communication chains are working together, and working hard for your business.
5. To Save Time
Time is one of our most precious commodities, and if you're already busy running a business then you probably don't have time to learn the intricacies of good copywriting practice or social media management. The sensible thing to do in this situation is to delegate to a specialist content management team. Let us concentrate on creating killer copy, leaving you with the time you need to do what you do best.
Are you ready to hire a copywriter? Why not drop us a line at firstname.lastname@example.org so that we can start putting together the perfect content plan for you.